The 36 Indian products of the year !

Image: HP Pavilion Touchsmart PC

The main theme of the second Indian edition of the Product of the Year awards, held in Mumbai on March 6, was ‘innovation’.

Awards were given away in as many as 36 categories, with over 30,000 Indian consumers across 36 cities, voting for the brands that they think are the best.

The 26 winners of Product of the Year 2010 are:

1. Air fresheners: Ambipur Aromatherapy Range

2. Anti-dandruff shampoo: CLEAR Anti Dandruff Shampoo

3. Anti-ageing: Garnier AgeLift Triactiv

4. Body lotions: Vaseline Healthy White

5. Children’s foods: Cheetos Whoosh

6. Desktop PCs: HP Pavilion Desktops & Touchsmart PCs

Image: Lipton Yellow Label.

7. DVD: Videocon d2h Satellite DVD 5002

8. Eye care: Garnier Light Eye Roll On

9. Hair care:  Dove Intense Damage Therapy

10. Home theatre systems: LG Home Theatre System HB954

11. Hot beverages: Lipton Yellow Label

While vying for consumer mindspace, companies that have created value innovations while maintaining sustainable pricing are the ones whose brands stand out as the strongest, says Charulata Ravi Kumar, CEO, Product of the Year India.

“The Product of the Year formula is very simple. It is a value chain that is created by the consumer and the manufacturer through a continuous process of evaluation by both. The consumer judges the best innovations. The manufacturer strives to better it through better understanding and insights that the POY survey provides,” says Charulata.

Image: CIF Cream

12. Household/kitchen cleaners: CIF Cream

13. Insect repellents: GoodKnight Advanced Low Smoke Coil

14. Insurance: HDFC Young Star Super

15. Ketchup/condiments: Kissan Squeezo

16. Laptops: HP Pavilion Notebooks – DV/DM Series

‘Product of the Year’ is the global consumer recognition standard that celebrates champions and rewards the best innovations in retail products done through an independent consumer survey across the country; in 28 countries for 23 years.

Image: Brylcreem Hybridz

17. LCD: LG Jazz Theatre Series

18. Lingerie: Amante’s Co-ordinate Set

19. Men’s deodorants: Axe Inxtinct Deodorant Body Spray

20. Men’s fairness: Garnier Men PowerLight Intensive Fairness Moisturiser

21. Men’s hair care: Brylcreem Hybridz

Some of the most eminent brands that have been participating over the years across various countries are Energizer, Duracell, Unilever, Procter & Gamble, Nestle, L’Oreal, Reckitt Benckiser, Johnson & Johnson, Danone, Heinz and Kingsmill Bread, etc for innovations from product to packaging and anything that results in a key consumer benefit.

Image: Nestea Lemon Iced Tea

22. Paints: Nerolac Impressions Excel Total Premium

23. Phones: LG GD 900 Crystal

24. Premium stationery: Bilt Eco Friendly Stationery

25. Ready to mix/powdered beverages: Nestea Lemon Iced Tea

26. Refreshers: Nimbooz by 7Up

The highlights of Product of the Year are:

It helps increase sales as proven across 28 countries for 23 years.

It gives the winning product instant recognition and differentiation on the retail shelf.

It becomes a quick search guide for consumers when in-store and avoids the new products getting lost in the plethora of brands.

This is not so much an award as consumer verdict for the best innovations and therefore creates high consumer value.

It creates better possibilities of value-added promotions.

Image: Fiama Di Wills Gel Bathing Bars

27. Refrigerators: 3 Door Whirlpool Frost Free Refrigerators

28. Snack foods: Kurkure Desi Beats Crunchy Wheat

29. Soaps: Fiama Di Wills Gel Bathing Bars

30. Student’s stationery: BILT Ten on Ten Student Stationery

31. Utensil cleaners: Vim Drop Dishwash Active Gel

“An eminent jury, comprising industry leaders, senior journalists, eminent personalities and representatives of consumer groups validates the entries and upon validation the products that participate in the consumer research, go through the rest of the consumer voting process. The jury is only a filtering process and does not decide winners. The consumers do,” says Charulata.

Image: LG GM 200

32. Value phones: Videocon V1405

33. Washing machines: Whirlpool 1-2-3 Washing Machine

34. Women’s deodorants: Dove Deodorants – Original

35. Women’s fairness: Fair and Lovely AntiMarks Fairness Cream

36. Youth phones: LG GM 200

The event attracted more than 450 distinguished personalities from the Indian corporate and media houses and other leaders and eminent personalities from various fields.

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